Charlotte Arweiler
Your Hotel Expert & Virtual Assistant
Specialized in digital hotel operations, pre-openings, revenue strategies, guest communication, and professional back-office management
Efficiency starts with structure – and leads to more freedom.
Too many tasks, too little time – a reality both hoteliers and entrepreneurs know well.
When systems aren’t set up properly, workflows stall, and resources are stretched thin, it’s easy to lose sight of what really matters: guests, projects, and growth.
I help you structure and digitalize your hotel or business – efficiently and future-proof.
From selecting and implementing modern hotel software to organizing your back office with precision, I bring clarity to your processes and structure to your daily operations.
What my work achieves
→ Fewer manual tasks – more automation and transparency
→ Streamlined workflows that save time and costs
→ Relief in day-to-day operations – in hotels or offices
→ Smooth internal and external communication
→ A professional image towards guests, clients, and partners
👉 Learn more about my services for hotels and for businesses.
Why I’m the right partner
With over 12 years of experience in the international hospitality industry and 5 years as an executive assistant, I combine operational know-how with strategic insight.
I understand how teams, technology, and communication must align for smooth and sustainable success.
My goal:
You gain time, efficiency, and clarity – and your business keeps running seamlessly, even when you’re offline.
For Hotels & Serviced Apartments
Digital system landscapes, automated workflows, pre-opening support
I guide you through:
🧩 Selecting & Implementing a Smart System Landscape
📅 Connecting to OTAs, Keyless Entry Systems, Payment Platforms, Channel Managers, CRM & RMS
💼 Creating & Managing High-Converting Listings (Airbnb, Booking…)
👉 Developing Pricing Structures & Automations
🖥️ Organising All Pre-Opening Tasks: Housekeeping, Laundry, Vendors, and Operational Structures
💬 Providing Ongoing Back Office Support including Guest Communication, Feedback Processes & Revenue Strategies
Your benefits:
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🚀 Faster go-live with smart pre-opening structures
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🔗 Fully integrated digital system landscape (PMS, channel manager, CRM, smart locks)
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💸 Revenue growth through smart pricing & distribution strategies
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🛎 Streamlined guest communication & automated processes
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🧩 Reliable operational support – from reservations to housekeeping
For Companies & Freelancer
Virtual Assistance for your Business, daily Operations & Backoffice
I support you with:
💡 Executive Assistance & Office Management
✍️ Research, Presentations & Project Coordination
🚪 Business Travel Planning & Event Management
📩 Communication & Community Management
📅 Meeting Preparations & Follow-Up
🖥️ Contract Preparation
Your benefits:
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📂 Structured backoffice support – from scheduling to project management
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📊 Research, presentations, and process optimization
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✈️ Business travel planning & expense management
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💬 Professional customer & community communication
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🤝 Flexible collaboration – hourly or project-based
Charlotte has completely transformed our online presence! She redesigned and optimized our website with great attention to detail — since then, our traffic has increased noticeably.
She also set up our customer newsletter and launched our new Instagram account, which now looks professional and consistent. Charlotte takes care of everything with dedication, creativity, and professionalism — we couldn’t be happier!
Charlotte a complètement transformé notre présence en ligne! Elle a retravaillé et optimisé notre site web avec beaucoup de soin et de précision – depuis, nous constatons une nette augmentation du trafic.
Elle a également mis en place notre newsletter client et créé notre nouveau compte Instagram, désormais professionnel et harmonieux.
Charlotte s’occupe de tout avec rigueur, créativité et professionnalisme – nous sommes ravis de collaborer avec elle!
Charlotte’s initial market research for our new projects was highly detailed and incredibly valuable. This laid the foundation for a long-term collaboration. I’m delighted to now have her as our dedicated hospitality expert on the team.
I had the pleasure of working with Charlotte during a hotel pre‑opening, where we were jointly responsible for setting up all digital systems in a structured way, including the PMS, as well as establishing an efficient and fully functioning back office. On site, we also trained the team and set up all necessary documents and operational tools.
Charlotte took the lead on connecting the systems to the booking platforms, developing the pricing structure, and conducting the market analysis. Despite significant time pressure, she delivered everything professionally, accurately, and to more than our full satisfaction.
She thinks ahead, asks the right questions, and continuously evaluates where further optimisation is possible, even once operations are already running.
It was a true pleasure to collaborate with you on this project, dear Charlotte, and I look forward to working together again in the future.
Charlotte turns ideas into well-founded concepts. She carried out outstanding research for my podcast and exceeded my expectations by far. Thanks to her detailed and precise work, the project is now set for success.
Charlotte has been a great asset to my business. She works efficiently, reliably, and has an excellent sense for language and tone.
She manages my backoffice, appointments, handles client inquiries, and always communicates in a highly professional and confident manner.
Charlotte has been an exceptionally skilled and reliable partner in every aspect of launching our Serviced Apartments.
She was always available, handled tasks quickly and with structure and demonstrated a deep understanding of operational processes.
Throughout our collaboration, she supported us across a wide range of projects from market analysis and furnishing, to coordinating external cleaning services, developing housekeeping workflows, HACCP and inventory lists, creating property brochures and selecting and implementing our entire digital system landscape (PMS, channel manager, smart locks, housekeeping app, digital guest journey).
Her expertise in digital systems and in creating our OTA listings for booking.com and Airbnb was particularly valuable, significantly enhancing the professional presentation of our apartments.
We are extremely satisfied with her work and recommend Charlotte without reservation.